New Book Release
Visible language is widespread and familiar in everyday life. We find it in shop signs, advertising billboards, street and place name signs, commercial logos and slogans, and visual arts. The field of linguistic landscapes draws on insights from sociolinguistics, language policy and semiotics to show how these public forms of language relate to multiple issues in language policy, language rights, language and education, language and culture, and globalization.
Stretching from the earliest stone inscriptions, to posters and street signs, and to today's electronic media, linguistic landscapes sit at the crossroads of language, society, geography, and visual communication. Written by one of the pioneers of the field, this is the first book-length synthesis of this exciting, rapidly-developing field.
Using photographic evidence from across three continents, it demonstrates the methodology and approaches used, and summarises its findings and developments so far. It also seeks to answer common questions from its critics, and to suggest new directions for further study.
- Provides the first book-length synthesis of linguistic landscapes as a general field of research, rather than examining the linguistic landscape of a specific locale
- Develops an approach to linguistic landscapes which is grounded in sociolinguistics, with special emphasis on discourse, internal and external features of language, and the dynamics of the LL in space and time
- Discusses methodological features such as the use of photography, spoken interviews and oral tradition, the documentary evidence of history and literature, and qualitative as well as quantitative analysis.
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[Traducción al español de Gemini]
El lenguaje visible está muy extendido y está presente en nuestra vida cotidiana. Lo encontramos en carteles de tiendas, vallas publicitarias, señales de calles y espacios públicos, en logotipos y eslóganes comerciales, y en las artes visuales. El estudio de los paisajes lingüísticos se fundamenta en la sociolingüística, la política lingüística y la semiótica, con objeto de mostrar cómo estas formas públicas de lenguaje se relacionan con múltiples cuestiones de la política lingüística, los derechos lingüísticos, la lengua y la educación, la lengua y la cultura, y la globalización.
Desde las primeras inscripciones sobre piedra hasta los carteles y las señales de tráfico, y los medios electrónicos actuales, los paisajes lingüísticos se sitúan en la encrucijada del lenguaje, la sociedad, la geografía y la comunicación visual. Este libro, escrito por uno de los pioneros en la investigación sobre paisajes lingüísticos, es el primero que sintetiza de manera integral este campo fascinante y en rápido desarrollo.
Utilizando evidencias fotográficas de tres continentes, demuestra la metodología y los enfoques utilizados, y, a su vez, resume sus hallazgos y desarrollos hasta la fecha. También trata de responder a las preguntas más comunes de sus críticos y propone nuevas directrices para el desarrollo de futuras investigaciones.
Principales aportaciones de esta obra
- Proporciona la primera síntesis de los paisajes lingüísticos como un ámbito general de investigación, en lugar de examinar únicamente el paisaje lingüístico de un lugar específico.
- Desarrolla un enfoque sobre los paisajes lingüísticos basado en la sociolingüística, con especial énfasis en el discurso, las características internas y externas del lenguaje y la dinámica del paisaje lingüístico en el espacio y el tiempo.
- Discute las características metodológicas como el uso de la fotografía, las entrevistas habladas y la tradición oral, la evidencia documental de la historia y la literatura, y el análisis tanto cualitativo como cuantitativo.
List of Figures page
List of Places in Figures
List of Diagrams
List of Tables
Preface
Acknowledgements
1 Approaching the Linguistic Landscape
1.1 A World of Signs: Signs in the World
1.2 Entering the Linguistic Landscape
1.2.1 Code Choices: Language Policy
1.2.2 Code Choices: Breaking Language Barriers
1.2.3 Code Choices: Conûict
1.2.4 Place and Code Choices: Names and Naming
1.3 Regulating Space in the LL
1.4 Discourse in the LL
1.4.1 Interaction in the LL
1.4.2 Writing and Speech in the LL
1.5 The Historical Dimension in the LL
1.5.1 The Past in the Present
1.5.2 Layering of Past and Present
1.5.3 Remembering the Past
2 Why Linguistic Landscape?
2.1 A Sociolinguistic Perspective
2.1.1 LL Research: Past, Present, and Multiple Births
2.1.2 The LL and Antiquity
2.1.3 The Onomastic Background
2.1.4 The LL and the Visual Arts
2.1.5 Sociolinguistics, Globalisation, and Language Display
2.1.6 Language Policy and Language in Public
2.1.7 The Blossoming of LL Research
2.2 Naming and Identifying a Field of Research
3 Doing Things with Codes
3.1 Code Choices: Policy Effects and Personal Choice
3.1.1 Language Policy in Action: Protecting Public Health
3.1.2 Recognising Codes
3.2 Messages: Content and Codes
3.3 Messages and Codes: Integrating the Visual
4 Space and Landscape
4.1 Space
4.1.1 Ways of Knowing Space
4.1.2 The Public Space
4.2 Landscape
4.2.1 Etymological Perspectives
4.3 Space, Place, and Indexicality
4.4 Dividing and Regulating Spaces
4.5 Emplacement Effects
4.6 Focus on the Proximal Space
4.7 Proximal Space and Remote Space
4.8 Signs of the Imaginary
4.9 Unanchored Reference
5 People
5.1 The LL as Social Indexicality
5.1.1 Markedness and the LL
5.1.2 Affordances in the LL
5.1.3 Social Indexicality: Local and Remote
5.2 Local Indexicality
5.3 Existential Claims: Indexing Codes and People
5.4 Enregisterment
5.5 Scaling Up the LL: The Networking of Units
5.5.1 The Village Model: Kilkeel and Warrenpoint
5.5.2 Finding Community in Urban Diversity: Astoria and Greektown
5.6 Population Flows
6 The Linguistic Landscape as Discourse
6.1 Discourse: Engaging the Viewer
6.2 Performance and Performatives in the LL
6.2.1 Performance
6.2.2 Entextualisation
6.2.3 Pragmatics of the LL
6.2.4 Genre
6.3 Conversation in the Landscape
6.3.1 Conversing
6.3.2 Conversational Maxims
6.4 Recognising LL Genres
6.4.1 Framing
6.4.2 The Street Name Plaque as an LL Genre
6.4.3 Regulatory Genres: Directives and Politeness
6.5 The Complexity of LL Genres
6.5.1 From LL Units to LL Ensembles
6.5.2 The Overseas Irish Pub as an LL Assemblage
6.6 Multiple Discourses in the LL
7 Time, Space, and the LL
7.1 The LL in the Perspective of Time
7.1.1 Mediating Time in the LL: The Observer’s Present
7.1.2 Fragmenting and Uniting Time in the LL
7.2 Capturing the Present
7.3 Ghosts and Remnants
7.4 Layering the LL
7.5 Markers and Remembrances
7.6 Repurposing the Past
8 Researching Linguistic Landscapes
8.1 Looking Back and Looking Forward
8.2 Problems of Scope
8.2.1 What Counts as LL?
8.2.2 The LL Unit in the Public Eye and Public Space
8.2.3 Linguistic Landscapes and Other -scapes
8.3 Problems of Evidence
8.3.1 Methodological Diversity
8.3.2 Photographs as Evidence in LL Research
8.3.3 Non-photographic Evidence: Talking and Counting
8.4 Some Further Frontiers
8.4.1 The LL and the World of Virtual Landscapes
8.4.2 Representing the LL
8.5 Towards the Future
References
Index
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